Email Marketing

Zero-in on Your Target Market

We offer a suite of powerful tools for planning and implementation of complex email marketing campaigns. Our customer segmentation module makes it easy to search your entire database, create targeted audiences and conduct A/B testing. You can send an email blast via the built-in tool or use your preferred third-party email marketing software.

Email Marketing Tools

Simplified RFM analysis to identify your best customers
Drag-and-drop interface for building multi-segment campaigns
Waterfall structure for tracking the segment size as it narrows
Built-in email composer and scheduler
Real-time results and analytics

Marketing Automation

Save Time and Resources

We work hard to make your job easier. You can easily manage thousands of customers and transactions with our automated marketing software. No more sorting though spreadsheets or calling your IT for help—DSI can give you the automation tools your marketing agency can adopt with little technical knowledge.

Marketing Automation Tools

Process over 100 million records in 1 hour
Automatically remove duplicates from overlapping segments
Campaign data is synced between different users
Apply multiple criteria at once to build your segment in one pass
Set up trigger events to track customer recency, frequency, monetary, and lifetime values

Business Intelligence

Turn Data Into Knowledge

Be more than a marketing agency—become a source of valuable business intelligence for your clients with the help of DSI’s database marketing tools. We don’t put barriers on how deep or how wide your queries can run: you have full access to vast amounts of data that can be analyzed and segmented lightning-fast.

Business Intelligence Capabilities

Identify trends in customer behavior to use for predictive modeling
Calculate customer lifetime values
Improve customer retention and experience
Build ideal customer profiles for more precise lead generation
Provide more accurate ROI predictions

Analytics

Data-Driven Decision Making

As a marketing agency, you know the importance of robust analytics tools and accurate reports. And as software and database developers, we know how to build these tools and make them easy to use for non-technical users like you. Our software lets you generate a variety of reports for both immediate campaign overview and long-term performance.

Reports and Analytics Features

Reports generated in PDF, HTML, RTF and other formats
Include graphs, tables, charts, functions and formulas
Generate and distribute reports on demand or automatically
Reports updated with each database load for up-to-date information
Access to the complete promotion history database

Solutions for Marketing Agencies

That Better Equip You to Serve Your Customers

Supercharge your marketing agency with DSI’s suite of database marketing software. We designed it with the ease of use in mind to save you time mining large customer databases and to maximize your clients’ marketing spend through high-precision campaign targeting.