Email marketing is one of the best and fastest ways to reach your customers directly and build long-lasting relationships. But with thousands of customers, it can be difficult to coordinate who and when they should receive certain types of messages. DSI can help you simplify email list segmentation and build a robust marketing campaign with our MarketWide software.
We value your time, which is why we designed our software to automate your routine marketing tasks, such as data mining and customer segmentation. Better yet, we’ll do them for you as long as you provide us with the details of your campaign! Take care of the strategy, and we’ll worry about the technical aspects.
Any good marketing campaign starts with a solid customer database that is fast, friendly and intuitive. How you organize your data affects whether you can achieve your goals and how easy it will be to use for your marketing staff. DSI can build a database according to your campaign specifications or host and maintain your existing database remotely.
DSI can help you make sense of the large volumes of customer data and drill down to the information you need to run a successful marketing campaign. Our MarketWide database marketing tool makes it a breeze to sort through thousands of records and create sophisticated (and automated!) marketing campaigns.
Transactions, number of purchases and email open rate are raw data that needs to be structured and analyzed in order to provide value. DSI’s MarketWide software offers the tools to turn meaningless data into valuable business intelligence you could use to adjust your marketing tactics or improve your product offerings.
Robust campaign analytics is a must if you want to maximize your marketing spend and avoid past mistakes. That’s why DSI included a comprehensive and intuitive Analyzer module with our MarketWide software to help you easily identify low-performing segments, calculate ROI and produce other relevant reports.
If your data is coming from multiple sources, it’s common to have inconsistencies, such as incomplete records or varying formatting. These data hygiene issues may seem minor, but they can wreak havoc on your segmentation efforts and campaign deliverability. Not to worry, DSI is here to ensure your database is as clean and organized as it can be.