Data Hygiene

July 19, 2022

Keep Your Data Organized

If your data is coming from multiple sources, it’s common to have inconsistencies, such as incomplete records or varying formatting. These data hygiene issues may seem minor, but they can wreak havoc on your segmentation efforts and campaign deliverability. Not to worry, DSI is here to ensure your database is as clean and organized as it can be.

Data Hygiene Services

  • Standardizing address data according to USPS requirements
  • Normalizing your data to achieve a consistent format
  • Identifying missing information
  • Removing duplicate records
  • Archiving outdated data