How Does MarketWide Differ from Other Campaign Management Systems?
While there are many fine marketing tools out there, here are a few things a few things that set MarketWide apart:
Able to Use Your Existing Database
You can install MarketWide on your own network and connect it directly to YOUR marketing database.* If you already have a database, this can be done in less than a day.
Supports Huge Campaigns
MarketWide uses a SQL-optimizing segmentation engine that supports thousands of segments while making only one pass of your database.
Doesn’t Need Pre-Aggregated Data
MarketWide supports transactional data, and its segmentation engine aggregates it for you automatically, saving you time and energy. For example, to select consumers who placed a certain number of orders in the last 12 months, you’ll create a something called an “aggregate.” Once created, you simply use it in your query just like any other field.
Whew – what a mouthful! What does this mean, and why is it a big deal? Well, when MarketWide campaigns are launched, a custom program is automatically created, compiled, and executed on the server. To do what?? Combined with its one-pass segmentation engine and aggregate processing, Incremental Compilation is the secret behind MarketWide’s incredible performance.
* Supported platforms: SQL Server and Oracle