What does MarketWide cost, and what’s the return on investment (ROI)?
The cost of MarketWide depends on various factors including:
- Agency vs End User licensing
- Deployed vs. Cloud installation
- Database size, measured by the number of contacts (customers and prospects)
- Number of MarketWide end users
In terms of ROI, there are multiple perspectives to consider. Firstly, if you are currently running or attempting to run campaigns manually using SQL, with 2-3 campaigns per week, you likely have a dedicated SQL programmer solely responsible for these tasks. MarketWide eliminates the need for manual efforts and offers capabilities that were previously unavailable. These include support for unlimited test/control groups, “Nth” selects, maximum per site, branches, waits, excludes, and complete campaign automation.
Moreover, MarketWide allows you to establish automated trigger campaigns that can run as frequently as desired. Whether it’s “thank you and welcome” campaigns for new buyers or donors, “holy cow, you are awesome” campaigns for high-value customers, or “why don’t you love us anymore” campaigns for lapsed customers, you can set up these campaigns once and run them indefinitely.
MarketWide allows you to calculate ROI for the marketing campaigns you produce by factoring ad spend, testing, and match back response rates. With that kind of insight, you could say MarketWide will help you predict your future.
Click Here and let us show you MarketWide in action!