We designed MarketWide to simplify and automate the tasks involved in planning and execution of direct marketing campaigns. Among other things, with MarketWide you can:

• Use various criteria to segment your audience for each campaign.
• Create and save your criteria and segments into a library for future use.
• Collaborate with your marketing team and assign tasks.
• Create and run direct marketing campaigns including email, direct mail and telemarketing.
• Track analytics and generate reports.
• Conduct extensive data mining and gather business intelligence to adjust your strategies.

MarketWide works with a range of databases and servers, including Oracle and SQL. It consists of three components:

• The MarketWide client, which runs on each end user computer and handles user interface.
• The MarketWide host, which runs on a server, interacts with one or more databases, and syncs with all connected clients.
• A database, which is not a part of MarketWide but contains the data MarketWide needs for queries and campaigns.

In technical jargon, MarketWide is known as an “n-tier” system, because it’s equally comfortable running on a single computer versus one or more clients, one or more servers, and one or more databases. The most common configuration has 2-3 client machines communicating with a single MarketWide host, which connects to a single database. MarketWide’s flexibility allows you to access your database from anywhere, as long as you have an internet connection. It also makes it easier to share work between team members, because all progress is saved and synced between devices automatically.

As for its inner workings, MarketWide’s search engine is based on our proprietary technology that allows you to millions of records and apply multiple search criteria in a single pass of the database. As a result, most MarketWide calculations take seconds or minutes instead of hours or days, enabling you to react to market conditions sooner and saving valuable time.

MarketWide is packed full of robust features, but we made sure this functionality doesn’t get in the way of speed or ease of use. Here are just a few of the cool things included with MarketWide.

• World class campaign management, with full Marketing Automation features, Multichannel, Omnichannel, and every other buzzword we can think of!
• A polished Business Intelligence report designer that lets you publish commonly-needed reports as web dashboards – complete with interactive grids, pivot tables, and charts.
• An Ad-Hoc query interface, with options for filtering, sorting, and exporting data.
• Advanced features that let you:
  • Create custom data objects by joining tables and/or generating data cubes.
  • Bundle multiple jobs (e.g., campaigns, queries, reports, etc.) into a package, which can then be scheduled to run automatically or launched with a single click.
• A powerful administrator dashboard, with features to manage permissions, configure performance settings, and customize views of your database.
• Optional plugins for integrated email deployment and website activity monitoring.