January 2, 2020
By: Jeff Fowler Much like my old jokes and ties, I’ve reached a point where I can recycle old ideas to a new audience and fool people into thinking I’m hip. To this end, today’s topic is a segmentation technique we Neanderthals made frequent use of, way back when people actually used phones to talk […]
November 5, 2019
In direct marketing campaigns, the word “trigger” is commonly used but often misunderstood. While most folks rightfully consider a trigger to be a reaction to some sort of event of – like a customer placing an order or clicking through an email – it’s not truly a trigger unless (a) you know it happened, and […]
October 7, 2019
Decision Software Inc. (Landover, MD) announces the latest upgrade to our powerful marketing system: MarketWide 5.4. Notable features & benefits in this release include: A new “pay only for what you use” licensing model Under this new license, companies with large databases who market to a smaller subset of customers can pay for a smaller […]
June 12, 2019
Seasoned Direct Mailers have a variety of tricks they can play to lower their mailing costs. Tactics such as presort, co-mail, consolidation, selective binding, not to mention old-fashioned CASS, NCOA, and merge/purge have been used for years, if not decades. Add-a-Name is another tried-and-true arrow in the DM quiver. The practice was commonly used in […]
January 15, 2019
Once in a while we come across an email address that’s shared by more than one person. This often happens in businesses with group inboxes like purchasing@acme.com, but sometimes occurs in consumer households too. One way of handling this is to simply ignore duplicate emails within a single job. However, if you’re using dynamic content […]
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