News | General

An Old Trick for a New Dog

January 2, 2020

By: Jeff Fowler Much like my old jokes and ties, I’ve reached a point where I can recycle old ideas to a new audience and fool people into thinking I’m hip. To this end, today’s topic is a segmentation technique we Neanderthals made frequent use of, way back when people actually used phones to talk […]


MarketWide Marketing Triggers

November 5, 2019

In direct marketing campaigns, the word “trigger” is commonly used but often misunderstood. While most folks rightfully consider a trigger to be a reaction to some sort of event of – like a customer placing an order or clicking through an email – it’s not truly a trigger unless (a) you know it happened, and […]


DSI announces MarketWide 5.4

October 7, 2019

Decision Software Inc. (Landover, MD) announces the latest upgrade to our powerful marketing system: MarketWide 5.4. Notable features & benefits in this release include: A new “pay only for what you use” licensing model Under this new license, companies with large databases who market to a smaller subset of customers can pay for a smaller […]


Add-a-Name Processing with MarketWide

June 12, 2019

Seasoned Direct Mailers have a variety of tricks they can play to lower their mailing costs. Tactics such as presort, co-mail, consolidation, selective binding, not to mention old-fashioned CASS, NCOA, and merge/purge have been used for years, if not decades. Add-a-Name is another tried-and-true arrow in the DM quiver. The practice was commonly used in […]


Handling Group Email Addresses in MarketWide

January 15, 2019

Once in a while we come across an email address that’s shared by more than one person. This often happens in businesses with group inboxes like, but sometimes occurs in consumer households too. One way of handling this is to simply ignore duplicate emails within a single job. However, if you’re using dynamic content […]