News | General

Introducing MarketWide CDP:

June 2, 2023

Turbo-Charge Your Marketing ROI with State-of-the-Art Technology Unlock the true potential of your marketing campaigns with MarketWide CDP, a powerful Customer Data Platform (CDP) integrated with our innovative MarketWide technology. Seamlessly protect and manage your customer data and supercharge your marketing efforts to drive exceptional results. With MarketWide CDP, you have the ultimate tool at your […]


Teamwork and Collaboration

May 30, 2023

Last week, DSI had an extra reason to celebrate. We met with one of our valued business partners to raise a toast to our mutual success. It was a long overdue get together that highlighted the power of collaboration in driving outstanding outcomes. In the fast and furious world of business, there’s a secret weapon […]


ANA Masters of Data & Technology

April 18, 2023

Last week, DSI attended the ANA Masters of Data & Technology conference, and it was truly a wonderful experience. As soon as we arrived, we were greeted by an energetic atmosphere, with attendees from various companies eagerly sharing their knowledge and expertise. We caught up with several of our contacts and even made a few […]


TopDog: A Blast from the Past

June 10, 2020

By: Jeff Fowler I recently got a pleasant and unexpected surprise when I saw a LinkedIn Pulse article written by Abdul Zanabili discussing a product I developed over 20 years ago back when I used to be smart: TopDog. At the time, Abdul – who was smart then and is still smart now – was […]


Two Times Two is Two

January 29, 2020

By: Jeff Fowler Gather ‘round girls and boys and let the Old Dog learn you another trick! Today’s discussion is about another age-old marketing campaign practice called a Split. A split is exactly what it sounds like: it simply divides an audience into two or more subsets. So – if you have a segment of […]