TouchPoint Count Hyperlinks

December 14, 2018

A really cool feature of MarketWide 5.3 is Count Hyperlinks. This makes it a snap for you to view customers at any point in their journey with a single mouse click. Simply click on the hyperlinked count you want to view, and a scrollable window pops up showing you the underlying data. It’s that simple! […]


Integrating BI Tools with MarketWide

November 12, 2018

MarketWide 5.3 now seamlessly supports custom web reports that can be built using 3rd party Business Intelligence software such as Tableau, Cognos, or Business Objects. This feature allows you to expand the benefits of MarketWide by creating custom reports using your favorite BI tool and adding them to MarketWide Online (MWO) portal, accessible from your […]


Introducing MarketWide 5.3

May 18, 2018

After nearly a year in development, we’re excited to announce MarketWide 5.3! This is one of our most feature-packed product releases ever, combining internal optimization improvements, user interface enhancements, email system improvements, new campaign features, and the debut of our web interface: MarketWide Online (MWO). Following is a summary of optimizations, improvements, and new features. […]


Integrated Multichannel Marketing: Three Steps to Success

March 5, 2018

In many organizations, marketing operates in a decentralized fashion, with a different manager in charge of each major communication channel. Often, these managers work directly with in-house IT, running data pulls for their campaigns and sending solicit files to ESPs and lettershops…


Ask for Nothing — and Get It

February 19, 2018

Most marketing databases are built using a relational database management system. That means somewhere, buried deep beneath all those sexy screens in whatever application you choose to employ, lurks a confusing and cantankerous beast known as Structured Query Language. This is more commonly known as SQL. Originally invented by IBM in the 1970’s, SQL has become accepted as the industry standard database access language. For marketers, it is one of the few four letter words in existence with only three letters.


Learn How DSI Can Increase Your Bottom Line

©2023 Decision Software, Inc., All Rights Reserved