December 14, 2018
A really cool feature of MarketWide 5.3 is Count Hyperlinks. This makes it a snap for you to view customers at any point in their journey with a single mouse click. Simply click on the hyperlinked count you want to view, and a scrollable window pops up showing you the underlying data. It’s that simple! […]
November 12, 2018
MarketWide 5.3 now seamlessly supports custom web reports that can be built using 3rd party Business Intelligence software such as Tableau, Cognos, or Business Objects. This feature allows you to expand the benefits of MarketWide by creating custom reports using your favorite BI tool and adding them to MarketWide Online (MWO) portal, accessible from your […]
May 18, 2018
After nearly a year in development, we’re excited to announce MarketWide 5.3! This is one of our most feature-packed product releases ever, combining internal optimization improvements, user interface enhancements, email system improvements, new campaign features, and the debut of our web interface: MarketWide Online (MWO). Following is a summary of optimizations, improvements, and new features. […]
March 5, 2018
In many organizations, marketing operates in a decentralized fashion, with a different manager in charge of each major communication channel. Often, these managers work directly with in-house IT, running data pulls for their campaigns and sending solicit files to ESPs and lettershops…
February 19, 2018
Most marketing databases are built using a relational database management system. That means somewhere, buried deep beneath all those sexy screens in whatever application you choose to employ, lurks a confusing and cantankerous beast known as Structured Query Language. This is more commonly known as SQL. Originally invented by IBM in the 1970’s, SQL has become accepted as the industry standard database access language. For marketers, it is one of the few four letter words in existence with only three letters.
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