TopDog: A Blast from the Past

June 10, 2020

By: Jeff Fowler I recently got a pleasant and unexpected surprise when I saw a LinkedIn Pulse article written by Abdul Zanabili discussing a product I developed over 20 years ago back when I used to be smart: TopDog. At the time, Abdul – who was smart then and is still smart now – was […]


Two Times Two is Two

January 29, 2020

By: Jeff Fowler Gather ‘round girls and boys and let the Old Dog learn you another trick! Today’s discussion is about another age-old marketing campaign practice called a Split. A split is exactly what it sounds like: it simply divides an audience into two or more subsets. So – if you have a segment of […]