Add-a-Name Processing with MarketWide

June 12, 2019

Seasoned Direct Mailers have a variety of tricks they can play to lower their mailing costs. Tactics such as presort, co-mail, consolidation, selective binding, not to mention old-fashioned CASS, NCOA, and merge/purge have been used for years, if not decades. Add-a-Name is another tried-and-true arrow in the DM quiver. The practice was commonly used in […]


The MarketWide Difference

January 10, 2019

We think it’s important for marketers to understand enough about how things work so you can make informed decisions. Enterprise marketing systems are big ticket items, and the consequence of buying the wrong product is to watch it turn into Big Expensive Shelfware that you’re stuck with for several years. That’s why we decided to […]


MarketWide List Processing

December 18, 2018

If you’re the kind of marketer that’s into lists, we’ve added a cool new function just for you! The Random function may not help you create naughty and nice lists, and it’s not intended for shhh… uh… shame on you lists either. It’s designed to support List Rentals. As a quick tutorial, prospect databases are […]


TouchPoint Count Hyperlinks

December 14, 2018

A really cool feature of MarketWide 5.3 is Count Hyperlinks. This makes it a snap for you to view customers at any point in their journey with a single mouse click. Simply click on the hyperlinked count you want to view, and a scrollable window pops up showing you the underlying data. It’s that simple! […]


Integrating BI Tools with MarketWide

November 12, 2018

MarketWide 5.3 now seamlessly supports custom web reports that can be built using 3rd party Business Intelligence software such as Tableau, Cognos, or Business Objects. This feature allows you to expand the benefits of MarketWide by creating custom reports using your favorite BI tool and adding them to MarketWide Online (MWO) portal, accessible from your […]