MarketWide

MarketWide is DSI’s innovative database marketing tool that can be used by companies and marketing agencies alike. If you have an existing customer or lead database and want to reach your customers with direct communications, MarketWide will help you plan and execute complex direct marketing campaigns. And thanks to our low overheads, we are able to make this sophisticated and powerful software more affordable than what our competitors charge for inferior services.

Learn more about the capabilities of MarketWide here in our brochure.

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What Can I Do With MarketWide?

We designed MarketWide to simplify and automate the tasks involved in planning and execution of direct marketing campaigns. Among other things, with MarketWide you can:

  • Use various criteria to segment your audience for each campaign.
  • Create and save your criteria and segments into a library for future use.
  • Collaborate with your marketing team and assign tasks.
  • Create and run direct marketing campaigns including email, direct mail and telemarketing.
  • Track analytics and generate reports.
  • Conduct extensive data mining and gather business intelligence to adjust your strategies.

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Who is MarketWide for?

DSI clients include Fortune 500 companies, government agencies and numerous other companies and marketing agencies representing a variety of industries. Our platform works great for B2B, B2C and business-to-household marketing.

However, to take full advantage of the features, you would need to have a decent-sized customer database. Our customers’ databases range from a hundred thousand to several billion entries, just to give you the range. There is no need to build a separate database or tweak yours, because MarketWide is flexible enough to work with what you have.

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How MarketWide Works

MarketWide works with a range of databases and servers, including Oracle and SQL. It consists of three components:

  • The MarketWide client, which runs on each end user computer and handles user interface.
  • The MarketWide host, which runs on a server, interacts with one or more databases, and syncs with all connected clients.
  • A database, which is not a part of MarketWide but contains the data MarketWide needs for queries and campaigns.

In technical jargon, MarketWide is known as an “n-tier” system, because it’s equally comfortable running on a single computer versus one or more clients, one or more servers, and one or more databases. The most common configuration has 2-3 client machines communicating with a single MarketWide host, which connects to a single database. MarketWide’s flexibility allows you to access your database from anywhere, as long as you have an internet connection. It also makes it easier to share work between team members, because all progress is saved and synced between devices automatically.

As for its inner workings, MarketWide’s search engine is based on our proprietary technology that allows you to millions of records and apply multiple search criteria in a single pass of the database. As a result, most MarketWide calculations take seconds or minutes instead of hours or days, enabling you to react to market conditions sooner and saving valuable time.

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MarketWide Features & Benefits

MarketWide is packed full of robust features, but we made sure the functionality doesn’t get in the way of speed or ease of use. Depending on your industry, you may find the following features incredibly useful:

  • The waterfall segmentation structure lets you track your segment size as it decreases with each applied criteria.
  • Full promotion history database allows you to access historic data for research or comparative analysis.
  • The Analyzer module makes it possible to dig deep into customer and financial data for detailed reports.
  • The scheduler gives you a quick glimpse at all ongoing campaigns and timelines.
  • The built-in email tool allows you to compose and send marketing emails and solicitations directly from MarketWide.

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Is There a Learning Curve?

Our goal was to make MarketWide as intuitive as possible for non-technical users. That’s why we added the following:

  • Microsoft Office-like interface, which should be familiar to most marketing professionals.
  • Intuitive values, shortcuts and descriptions to help you easily navigate between different rows and columns.
  • Drag-and-drop audience segment builder.

On average, it takes 1 hour to get MarketWide up and running, and it takes our clients about two weeks to get fully familiar with the software. And if you have any questions about specific features, our tech support and client service representatives are just a phone call away.

Do you want to learn more about MarketWide? Request a free demo and we’ll be happy to show you how MarketWide can help amplify your marketing efforts.

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