MarketWide Packages

July 7, 2015

Today’s discussion is about a powerful but infrequently used MarketWide feature called a package. As its name implies, a package is basically a container for one or more objects, which in MarketWide’s case consists of saved queries or campaigns. Packages are a convenient way to group a set of related tasks together. Once built, a package can be submitted or dropped in the scheduler for execution. When a package is executed, MarketWide runs each step within the package sequentially. Shown below is a sample package that contains three steps: a data preparation step, a campaign, and finally an output report.

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As you can see, MarketWide lets you decide whether to continue processing or stop a package if an error occurs. There is no physical limit on the number of steps that can be placed into a package. In fact, you can even include packages as steps within another package (known as a nested package)!
Creating a package from scratch is easy. From the main window, simply open MarketWide’s Package Manager application, then click the Add button to add each step. Use the Up/Down buttons to reorder steps within a package.


As packages are executed, MarketWide displays a “package task” on the main window. Each step within a package task is shown as a subtask, indented within the package task. Package tasks can be expanded or collapsed by clicking the arrow on the left, allowing you to see each step as it runs.

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The arrow next to a package task can be clicked to expand steps within the package

As you can see, packages are easy and fun to use. They provide a convenient way to group related jobs together. And when combined with other MarketWide features such as cubes, variables, and external processes; packages offer an excellent way to manage your marketing workflows.


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