MarketWide Email

MarketWide Email™ is a self-contained, fully integrated email system that extends the power of MarketWide to add full email functionality. Coupled with MarketWide’s TouchPoint campaign manager, MarketWide Email lets you design and deploy email directly within the tool, so you never have to export or upload lists. Unlike other email systems, it captures valuable feedback data as it happens and writes it directly back into your database, so you don’t have to wait days to find out how your email campaigns are performing.

MarketWide Email lets you reap the benefits of marketing automation, by creating seamless multi-channel campaigns that deliver personalized emails to your customers, along with traditional offline channels such as direct mail and telephone. All this happens in real time using up to the minute data.

Customize the subject and preheader of your emails and pull information from designated fields in your tables to use in your campaigns. Our HTML Editor manages your email templates and handles dynamic content, giving your emails a personalized touch for each recipient. MarketWide Email Transactional campaigns can run continuously and be paused, resumed, or ended based on your choices. Save time, and create efficiency by letting MarketWide work for you.

Features and Functions

MarketWide Email includes a rich set of features that lets you create, launch, and track powerful multi-channel marketing campaigns, including:

  • A powerful WYSIWYG HTML editor
  • Dynamic content that accepts any combination of fields or formulas from your database
  • Customizable preheader
  • Supports both promotional and transactional email
  • Comes with a comprehensive suite of web-based performance reports, complete with charts, geographic maps, and HTML heatmaps.
  • Captures replies, allowing you to follow up
  • Built-in suppression handling for invalid email addresses

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The Technology

MarketWide Email is based on proven Amazon Cloud technology. It provides world-class power and flexibility combined with rock-bottom licensing and support costs. It’s truly the best of all worlds, giving you complete control of your campaigns from start to finish.

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The Results

Combining MarketWide with its optional Email and WebTracking components lets you “close the loop” on your marketing campaigns, beginning with powerful database segmentation followed by email deployment, capturing opens and clicks, then following the clicks onto the landing page, any subsequent pages, and finally conversions. All in real time! While MarketWide email is licensed separately, it’s integrated completely. MarketWide Email includes ongoing support, maintenance, and upgrades. Contact us to see a live demonstration or to speak with a sales representative.

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